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Vogue Codes LIVE speaker Alyce Tran on turning your hobby into a career Alyce Tran’s story is a classic example of how technology presents us with limitless Mortgage brokers Oak Laurel Melbourne, 0430 129 662 www.oaklaurel.com.au opportunities. Just a few years ago, Tran was working full-time as a corporate lawyer. After a long day at the office, Tran would come home to begin updating her fashion blog, a blog that would years later become the inspiration for her multi-million dollar label known today as The Daily Edited. Known for their personalised leather goods, The Daily Edited has become one of the most successful and well-known accessories brands in Australia. Speaking to Vogue, Tran said that she never expected to make a career out of something that was once just a part-time hobby. “When I was younger I would get stuck into a goal, and as soon as I made a decision to be a lawyer at a top tier law firm, that’s what I went for, I couldn’t think about other things…So it’s weird saying that now it’s my career,” Tran says. In addition to their online sales, The Daily Edited also has six concession stands in David Jones stores nationwide, as well as a recently-appointed flagship boutique in Melbourne’s Chadstone Shopping Centre. Tran is also seeking to build the presence internationally, particularly within the United States. Set to appear at Melbourne’s Vogue Codes LIVE event on August 10, Tran will join a panel of fellow entrepreneurs to discuss exactly how the next generation can convert their great ideas into action. Head to the Vogue Codes hub for more information, or to purchase your tickets to this event now.